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User advocacy is the practice of using designated spokespeople to facilitate interaction between users and designers of the products they use. An advocate is a person who argues for or supports a cause or policy. A user advocate could either be a ''person'', as in a research study; a ''persona'', fictional characters that represent a typical customer or segment of the customer base; or a ''community'', such as participants of a public discussion board. == Origins == The idea of user advocates originated from large-scale software development projects. In such teams, a consensus is reached regarding the roles of a product designer (or systems designer) and the user experience (UX) analyst, that the two roles (designer and UX analyst) can no longer be effectively performed by the same individual(s) due to inherent conflicting interests. An example of such a conflict of interest would be a designer having to defend his own design decision about a product improvement, versus an alternative decision that could lead to a better user experience, but would negate the designer's original decision about how to improve the product. Designer interaction with actual users on such large-scale projects would often be expensive and inefficient. In large-scale projects there is often a practical necessity for the division of labor. This means the person responsible for designing a product is likely to be far removed from the development of a product, and even further removed from traditional user experience studies, which analyze how users interact with a product versus how it was designed to be used. The degrees of separation inherent in these large-scale projects can create a disconnect between ambitious designers who risk creating ineffective products that they prefer to design, instead of designing what users want and need. The idea of a consultant with expertise working with a client group has theoretical origins in models of process consulting,〔 Schein, E. H. (1988): Process Consultation: Its Role in Organization Development. Reading, MA: Addison-Wesley.〕 which focus on developing close relationships to work out joint solutions. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「User Advocacy」の詳細全文を読む スポンサード リンク
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